Our approach
2. Define
Decide, focus, plan
Drawing on the wide range of insight and data gathered in the Discover stage , together we create a set of sales and marketing objectives designed to maximise impact.
These will identify who we are targeting, where to reach them, the content strategy to ignite curiosity and the technologies that will amplify your message. Importantly, we will also rule out many potential tactics to prevent distractions from reaching your goals.